• I choose music.

    I am in the process of deciding what to be when I grow up. Lately, my choices have been between pursuing PR with a music focus, which is something I’ve invested some time in, or choosing PR with a more general focus. Either would utilise my knowledge of new media. Both would call on skills I’ve been developing for years. I’ve been mulling…

    After attending the Federated Media Conversational Marketing Summit this week, though, I know I want to keep music at the center of what I’m doing.

    Towards my identified end, I have decided to put my money where my mouth is in terms of nurturing a blog to maturity. This is that blog.

    I will write about the music industry as I know it. My perspective on things is colored by my love of PR. I will try to incorporate photos and voice posts and video as I can. I will try to post 3+ times per week. I will talk about shows I’m seeing, musicians and venues I’m working with, things I learn about the industry as I dig further in, etc. Anything music-related goes.

    That is the end of the introduction. Read this a lot and tell your influential friends to get excited about it/me.
     September 14th, 2007  Leona   3 comments

    3 responses to “I choose music.”

    • Speaking of the conference … what say you to all the people there agreeing music is broken? (As in musicians are good, but the distribution system sucks and is outdated/stubborn)

    • I say they’re absolutely right. Every issue of Billboard sings the same song. The bands are there. The indie labels are rocking it. The online distribution opportunities for independent artists are terrific. The big labels are just being dinosaurs- slow to move & react and in danger of extinction.

    • As for the industry, you are correct, in my estimation. Digital sharing of music is the meteor that has thrown a dust cloud over the heads of the labels, and their brains are too small to find food and shelter in a new, unfamiliar landscape. Smarter life forms have adapted quickly, though, and shall survive the temporarily dark times. I doubt the folks at Itunes are complaining much; they launched a brilliant campaign combining music and technology (who doesn’t like gadgets?) and have made money hand over fist.